Jonno Clifford
A scroll-driven portfolio for film photography, where the images set the pace.
The Challenge
Jonno already had a working commercial portfolio, so this site had one job: give a decade of film photography a home that didn't feel like a grid of thumbnails. It needed to be quiet enough to put the photographs first, but distinctive enough that a visitor remembers the site as well as the work.
The Solution
The homepage opens with the photographer's name set enormous in Archivo Black, pinned in place while it dissolves — and as it fades, the first photograph rides up and over it. From there the images take over: a scattered editorial cascade, generous white space, the occasional deliberate overlap, every frame drifting at a different speed on scroll.
Series pages keep the same restraint — title, place, year, then full-width photographs with alternating widths. The info page is four sentences long. We built the whole thing around the idea that a film photographer's site should feel like leafing through prints, not browsing a database.
Key Features
Every image tracks its own scroll position, so twelve photographs move at twelve different rates — the parallax is damped to a third on mobile, where the single-column layout needs calmer motion. Lenis smooth scrolling underpins it all, and the entire motion system collapses gracefully when a visitor prefers reduced motion.
Adding a new series is a one-file edit: drop the scans in a folder, list them with their dimensions, done. No CMS, no build pipeline beyond Next.js — the structure is the system.
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