Tesoro
A customised Shopify build for a considered fashion and homeware brand.
The Challenge
Tesoro needed the operational reality of Shopify — inventory, payments, fulfilment — without looking like every other Dawn-theme store. The work was surgical: keep the platform's speed and checkout trust, replace its visual personality entirely.
The Solution
We worked inside Shopify's Liquid templating with an HTML-first, JavaScript-minimal philosophy: server-rendered pages, progressive enhancement, semantic markup. Collections and product pages were rebuilt around editorial layouts that let the products carry the page.
The customisation strategy deliberately stays upgrade-safe — theme updates from Shopify don't bulldoze the brand work, which is where most customised Dawn builds quietly die.
Key Features
Lighthouse-conscious throughout: minimal JavaScript, optimised media, and the kind of performance scores that protect both conversion and search ranking.
Collection filtering, product galleries and cart flow all stay native to Shopify's strengths — boring where boring is good, distinctive where customers actually look.
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